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For Immediate Release
January 27, 2013


The town of Migdal HaEmek was built on the ruins of the Palestinian village of Al-Mujaydil which was depopulated of its Palestinian Arab residents by the invading Zionists in 1948. The village, which is located near Nazareth in the northern part of Palestine, was rebuilt and renamed Migdal HaEmek and now has 24,000 Jewish settlers living in it. Prior to the ethnic cleansing and destruction of Al-Mujaydil, 18,165 out of 18,836 dounams of the land of al-Mujaydil were privately owned by Palestinian Arabs, and the remainder was largely public village lands. The villagers were expelled and have since been denied their right to return to their homes and lands. L'Oreal's plant is located on private illegally occupied land, and was erected without permission of its owners. Thus, the company is conducting business in violation of international law. It is trespassing on privately-owned property.


Al-Awda, the Palestine Right to Return Coalition calls on all its members and supporters to demand that L'Oreal shut down and dismantle its plants in Israel and stop profiting from its operations on land stolen from Palestinian refugees without permission of the owners. Please sign the petition at and boycott all L'Oreal products.

Help us spread this message.

Al-Awda, The Palestine Right to Return Coalition
PO Box 131352
Carlsbad, CA 92013, USA
Tel: 760-918-9441
Fax: 760-918-9442

Al-Awda BDS for the Return campaign page on Facebook:!/BdsForTheReturn

Al-Awda, The Palestine Right to Return Coalition (PRRC) is the largest network of grassroots activists and students dedicated to Palestinian human rights. We are a not for profit tax-exempt educational and charitable 501(c)(3) organization as defined by the Internal Revenue Service (IRS) of the United States of America. Under IRS guidelines, your donations to PRRC
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